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PMV’s annual PMV power supply list in the Middle East is a tribute to the companies and professionals who make the department run every day and actively push the department forward.
Taking into account the global and regional importance of manufacturers, local influence and level of support, this list is the Who’s Who in the GCC automotive and equipment sector, which represents the names of many of the most important participants in the region. Provided by distributors, and possibly critically, the business activities of these two categories of companies in the past 12 months.
Abdul Latif Jameel Machinery Company, Al Naboodah Group Company, Atlas Copco, Balkrishna Industries, Caterpillar, Daimler, Doosan Infracore, Ford Trucks, GENAVCO, Genie, Gorica Industries, Haulotte, Himoinsa, Iveco, JLG Industries, Liugong Dressta Machinery, MAN Truck & Bus, Manitowoc, Manlift, MB crusher, NFT specializes in tower cranes, Raimondi cranes, Renault trucks, SSAB, Terex cranes, UD trucks, Volvo Construction Equipment, Volvo Trucks, Zahid Group.
Abdul Latif Jameel (ALJ) machinery is the distributor of Komatsu, Manitou, Foton-Loxa, Teksan Generators and Toyota Industrial Equipment in Saudi Arabia.
The Heavy Equipment Division originated from Abdul Latif Jameel Motors’ successful experience in distributing Toyota vehicles in the country. In just over three years, it has become an important force in the Kingdom of Saudi Arabia’s machinery sector.
Beginning in 2013, after Abdul Latif Jameel (Abdul Latif Jameel) obtained the right to distribute Komatsu equipment in Saudi Arabia, ALJ Machinery Company established Abdul Latif Jameel ( Abdul Latif Jameel) Summit Company.
Komatsu has been in the UK for 45 years, but when it started looking for new partners in 2012 to better serve its customers and business interests, Abdul Latif Jameel became the main candidate People-because they are familiar with Japanese business practices and deal with Toyota, and have established a huge after-sales service network.
Since 2013, the company has begun to rapidly expand its after-sales facilities in Saudi Arabia to support the population of approximately 5,500 Komatsu in the Kingdom of Saudi Arabia and lay the foundation for future sales.
In the first 24 months alone, ALJ Machinery Company established after-sales factories in Riyadh, Jeddah, Dammam, Medina and Abha, which attracted the attention of Arif Chishti According to Saudi standards, this is “very aggressive”.
In 2016, Jeddah opened a 17,000-square-meter factory to develop local talents and skills in Saudi Arabia.
The emphasis on human resources reflects Chishti’s business spirit. He explained: “Our employees are assets that bring life to the organization”, while adding: “I am proud to say that 30% of our employees are made up of locals. talent.”
The Abdul Latif Jameel Summit is also serving the mining industry-providing modular facilities for important projects in the industry, including on-site workshops, parts warehouses and service engineers.
Throughout the course of next year, a larger 26,000 square meter factory will be built in Riyadh, which will open in 2018.
Al Naboodah Group Enterprises (ANGE) is a family-owned joint enterprise in the UAE. It was founded by two brothers about 60 years ago and now has more than 16,000 employees in various business areas.
Within the group, the commercial vehicle and heavy equipment division or Swaidan Trading is one of the most important business sources.
The automobile brands it currently represents include: Ashok Leyland, VDL Bus & Coach, DAF Truck Sunwin, Maxus and Great Wall, and machinery and factory brands include: Sennebogen cranes, Konecranes, Clark forklifts, Baumann side loaders, VDL Translift waste collection side loaders , Kaeser compressor, Leypower generator and SACME cement equipment.
In order to reflect the current growth and vitality of the group, DAF Trucks, VDL Translift, Baumann and Leypower have all joined ANGE’s portfolio in the past 12 months.
In terms of business, ANGE has provided and maintained more than one-third of Dubai’s current urban bus fleet. In addition, it has also provided worker buses, urban buses, school buses, and luxury buses for the construction industry, oil and gas and municipal departments. .
ANGE’s commercial vehicle and heavy equipment division also recently released the first passenger car produced and sold in GCC that is compliant with frontal collision and rollover.
The 33-seater Oyster mid-size bus is produced at the Ashok Leyland assembly plant in Ras Al Khaimah. Today, the plant serves 16 buses a day to serve the Middle East market.
Ajit Kumar is the chief operating officer of ANGE’s commercial transportation and electrical division. He joined the group in 2001 and manages the commercial vehicle and heavy equipment divisions.
Today, his scope of authority extends beyond the scope of commercial vehicles and heavy equipment, covering multiple business areas, including exploring future diversified opportunities.
Kumar pointed out: “We have had a great year at ANGE. We have not only added exciting new brands to our product portfolio, but we have also delivered some important orders in both the UAE and Oman. We look forward to getting them in the second half of 2017. More exciting development.”
Atlas Copco is headquartered in Naka, Sweden, and is the main supplier of plants and equipment in the region. Its Power Technology Division is a manufacturer of portable compressors, generators, pumps, light towers, compaction and concrete products, and handheld pneumatic, electric and hydraulic tools for the construction and demolition industries.
Atlas Copco opened its first office in 2005 to directly provide services to Middle Eastern customers in the UAE, and has been investing and developing in the region for the past 12 years.
Today, Atlas Copco Construction Technology’s Middle East headquarters is located in Dubai, with five sales and service outlets in the UAE, and direct operations in Saudi Arabia, Kuwait, Pakistan, Egypt and Bahrain.
Other countries/regions in the Middle East are covered by authorized distributors and receive comprehensive marketing and after-sales support from Atlas Copco Group. The brand continues to strive to become the number one in its construction products field.
Atlas Copco’s current products in the region include the QAC 1100 TwinPower generator, which includes two 500kVA generators in a 20-foot container, which can work independently or in parallel with each other to adapt to changes. Electricity demand.
In terms of compressors, the company recently launched the single-shaft portable compressor XATS 138 with PACE pressure regulation system, which enables end users to precisely adjust air flow and pressure requirements.
Another interesting product in the region is its HiLight series of LED light towers, which include three advanced LED plug-and-play models: P2 +, V2 + and V3 +, all of which can be directly powered by auxiliary power, grid or portable power. generator.
Ahmed Hamdy is the regional business manager for portable energy at Atlas Copco Building Technologies MENA. Born in Egypt, Hamdy first joined Atlas Copco as a sales engineer in its compressor technology department.
Balkrishna Industries (BKT), headquartered in Mumbai, India, is a major manufacturer of off-road tires. It currently operates in 13 countries/regions in the Gulf of Mexico and the Middle East, including Saudi Arabia, UAE, Oman, Kuwait, Bahrain, Iraq, and Iran. And the Levant.
The company’s off-highway tire journey began in the late 1990s and has rapidly developed in this field. Currently, it is an OEM supplier to heavy equipment manufacturers such as JCB, John Deere and CNH Industrial, and accounts for 6% of the global sales of off-road tires.
Its current goal is to increase its share in this area to 10% and its revenue from 800 million US dollars to 1.4 billion US dollars, and its broader goal is to increase its revenue to 2 billion US dollars by 2020.
In connection with these ambitions, BKT recently opened a 121-hectare factory in Bhuj, Gujarat. The company invested about US$500 million with an annual production capacity of 140,000 tons of tire products. It is possible that BKT’s Production doubled.
Commenting on the market, Rajiv Poddar, joint managing director of BKT, pointed out: “Middle East demand is mainly dominated by the construction sector, although mining, stone quarrying, port operations and material handling also account for a large part.”
BKT focuses on the range of all-steel radial off-road tires, including tires for rigid and articulated dump trucks, wheel loaders, motor graders, fork stackers and straddle carriers.
Poddar’s detailed information: “Construction consumers are driven by cost-effectiveness and reliability, so these products need to ensure the highest machine utilization at the best cost, especially because the decline in oil prices and regional turmoil affect business potential.”
The investment of BKT products in the R&D department and the sales team of distributors has expanded the coverage of BKT products. The department has been receiving regular product training and working collaboratively with BKT’s sales team to provide service support to end users.
Poddar graduated from Kingston University in London with a degree in business management and worked with the family business BKT shortly after graduation.
Caterpillar almost needs no introduction. It is the world’s largest manufacturer of construction and mining equipment and a Fortune 500 company with annual revenues of more than 38 billion US dollars.
Caterpillar has been established in the Middle East for more than 60 years and has 5 distributors in 12 countries/regions. In the Gulf Cooperation Council, it is distributed by Zahid Tractor and Heavy Equipment Company in Saudi Arabia; Mohamed Abdulrahman Al-Bahar in the UAE is in other countries.
In 2013, the manufacturer invested in the Jebel Ali Free Zone in Dubai, UAE and opened a dedicated parts distribution facility in the area. In 2016, it spent 7 million US dollars to open a regional training center aimed at accommodating 50 training centers. Provide 60 training courses for its regional partners and customers every year.
Caterpillar has also established an oil and fluid analysis laboratory in Jebel Ali to conduct regular oil sampling so that Caterpillar distributors in the region can speed up the oil sample analysis of Cat equipment and reduce downtime.
In terms of products, Caterpillar has now completed the launch of the L series of medium-sized wheel loaders, thanks to the improvement of the power transmission system and hydraulic system, its power and fuel efficiency are higher than its predecessors, and the average fuel consumption Reduced by 15% compared with H series
Although the L series is designed for Tier 2 engines designed for markets with lower emission standards, it can use the technology in Caterpillar’s Tier 4 Final M series wheel loaders in other aspects.
Caterpillar launched the L series in August 2016 with two smaller units: 950L and 962L, followed by 980L in January 2017, and finally two mid-range mid-wheel loaders: 966L. And 972L (in April this year).
David Crabb is Caterpillar’s Middle East regional manager. He has worked in companies in the United Kingdom, Switzerland and the United States for 18 years and has spent most of his career working with OEM dealers in Europe, Africa and the Middle East. He holds a Bachelor of Engineering degree from Harper Adams University in the UK and graduated from the Executive Leadership Program at Cambridge University at Caterpillar.
Daimler has been operating in the Middle East since 1998, but underwent a large-scale internal reorganization at the end of 2014, witnessing the establishment of Daimler Commercial Vehicle (DCV) MENA in Dubai, UAE. This is a focus on Sales and service of independent entity manufacturers of Mercedes-Benz trucks and vans, Fuso Motors and Mercedes-Benz and Setra buses.
Daimler CV MENA now faces 19 countries/regions in the Middle East and North Africa, from Morocco to Pakistan. The Dubai team currently employs approximately 100 employees in 25 countries/regions to coordinate its sales and after-sales service activities in the region.
Roland Schneider pointed out: “The center clearly demonstrates our commitment to the region. These markets are very important and have huge growth potential, and our opening in Dubai represents the next logical step.”
In 2016, with the launch of VCC in the Gulf Cooperation Council (GCC), Mercedes-Benz Vans saw growth in the MPV sector, and Mercedes-Benz Trucks launched its latest versions of Accelo and Atego light and medium truck.
In 2017, Mercedes-Benz Trucks also celebrated the 20th anniversary of its heavy-duty Actros trucks in the region, the most important of which is the introduction of the 20-year Actros version of the truck with Mercedes-Benz’s latest safety system.
Mercedes-Benz also highlighted the “Mileage Millionaire” truck in the region, which was driven by a Saudi Arabian fleet operator and traveled 2.3 million kilometers.
In May 2017, Daimler Bus signed a contract for 600 Mercedes-Benz Citaro buses with SAPTCO, a transportation operator in Riyadh, Saudi Arabia. This transaction is the largest single order for Citaro city buses in Daimler’s history and will be delivered through its Saudi dealer JIPCO in 2018.
Schneider holds a degree in business administration from the Stuttgart Cooperative Education University.
He started his career at Daimler in 1991. In 2001, he was responsible for the sales and marketing of commercial vehicles at DaimlerChrysler. In 2014, he became the overseas sales director of Mercedes-Benz Trucks. He assumed his current position in May 2015.
Gaby Rhayem and Woohyun Kim, Director of MENA of Bobcat (MENA), Director of Doosan Portable Power & ME of Doosan Heavy
Doosan Infracore is the machinery and heavy equipment division of the South Korean Doosan Group. It established a regional operating agency in Dubai in 2007 and currently has two offices: one in the Jebel Ali Free Zone and the other in the DMCC Free Zone, employing a dozen people between them.
In 2015, Doosan completed the division of its product portfolio into two different divisions: Doosan Heavy, followed by Bobcat and Doosan Portable Power, reporting to Korea and the United States respectively.
In the Middle East, these units are represented by Woohyun Kim and Gaby Rhayem. Kim Jong-un arrived in the Middle East and led Doosan Heavy Industries from South Korea. Before that, he had spent three years assisting in the integration of the United States. Before that, Doosan bought Bobcat for US$5 billion in 2008.
Rhayem has been engaged in Bobcat’s business in the Middle East for ten years and joined Doosan after being acquired. Since then, he has been responsible for Doosan portable power supplies and has provided support to two product divisions throughout the Middle East and North Africa.
In terms of products, in January 2017, Bobcat launched 11 rigid-frame telescopic forklift trucks for the Middle East and Africa, with capacities ranging from 2.6t to 4.1t.
In February 2017, Doosan Portable Power also introduced LED options for its LSC, LS, L6 and L8 lighthouse models, which increased their fuel efficiency by 50%. In May 2017, Bobcat launched the 1.7 ton E17z mini excavator, The zero tail swing completes its one-ton to two-ton compact excavator range.
Ford Trucks established operations in the Gulf region in 2014 and established a regional office in Dubai. It has been three years since it started field operations in the Gulf of Mexico. Ford Trucks continues to develop its regional service network at an alarming rate.
In the past 18 months alone, it has provided no less than three dedicated sales and service functions in GCC.
During the same period, Ford Trucks developed its agency capabilities through its dealers in the UAE, Saudi Arabia, Oman, Bahrain and Kuwait, thereby completing sales and after-sales services throughout the Gulf region.
In Saudi Arabia, Ford Trucks has a dedicated facility in Riyadh and plans to develop facilities in Dammam and Jeddah by 2019 to achieve its goal of achieving a 10% market share in the region by 2020.
In terms of products, Ford’s 2017 series is equipped with the manufacturer’s latest Euro III Ecotorq engine. Since the engine size has been increased from 9 liters to 12 liters, it can provide 23% power and 55% torque growth within the manufacturing range. customer’s request.
This series has new engine brake and reducer options, respectively providing 400kW and 600kW braking force, or 1000kW combined braking output.
Another development of Ford Motor is the “Hot Climate Program”, which has undergone a two-year test that simulates the hot, humid and dusty working environment in the Middle East before conducting 300,000 kilometers of road testing to develop a series of Customizable gearbox and cockpit modules, road and off-road conditions.
Mustafa Sinanoglu pointed out: “The Middle East is a priority in our growth plan. We will continue to expand our sales and service network to cover all Middle Eastern markets.”
Before being appointed as Country Manager in February 2014, Sinanoglu was a regional manager outside Turkey, where he introduced new sales channels for Ford Trucks and played a leading role in appointing Middle Eastern dealers.
General Navigation and Commerce Company (GENAVCO) is a UAE-based company that distributes various construction and industrial products in the emirate, from complete asphalt and road construction equipment from the Wirtgen Group to Liebherr wheel loaders, crown forklifts and Isuzu trucks And BP lubricants date back to 1968.
However, the largest share of GENAVCO’s business comes from the distribution of Wirtgen equipment, and Wirtgen equipment usually has an overwhelming market share in the country’s market segments.
General Motors plant and plant general manager Asif Khan (Asif Khan) stated that in 2015, GENAVCO had an 86% market share in road paving equipment and a staggering 100% market share in road milling machines. The competitor did not sell any unit.” equipment.
Since Wirtgen Group acquired the Benninghoven asphalt plant in 2014, GENAVCO has now introduced this product to the UAE market and is optimistic about the growth prospects in this area.
In 2015, GENAVCO became Liebherr’s distributor of earthmoving and material handling equipment, doubled the size of its parts storage and workshop facilities, and developed a new after-sales hub on a plot of 145,000m2 in Al Quoz, Dubai. It has a larger capacity and is more convenient for truck transportation to visit the facility
In April 2017, GENAVCO’s Stow Atlas warehouse stacking products also achieved success, providing the first semi-automatic pallet shuttle racking system in Dubai, UAE. The contract valued at USD 600,000 was used for 6,040 pallets by Mir Hashem Khoory in Ras Al Khor. Space cold storage operations.
GENAVCO has made significant progress in the agency business of Liebherr on behalf of Liebherr in the UAE. Recently, the distributor also signed an important order to deliver various Liebherr equipment for municipal waste management projects in the UAE.
The pending order will include a total of three wheel loaders, two material handlers and a bulldozer.
Since 2006, Terex has been doing business in the Middle East. Today, it has become a leading supplier of power-powered aerial work platforms and aerial work platform products under the Genie brand, and has obtained access to 14 countries in the region/ Support from a network of authorized distributors in the region.
In the past 12 months, the manufacturer has further expanded its orders in the region, including an order for Dubai Parks and Resorts, which is the delivery of the first three orders in the Middle East, including the articulated Genie Z -60/37DC and other models. prosperity.
Following the recommendation of the device by Terex Oman dealer Al Fairuz Contracting, the Sultan of the Armed Forces of Oman ordered a Genie GTH-4018 cross-country forklift.
This year, Terex also launched the Genie Xtra Capacity (XC) series, which is expected to be popular due to the continued demand for high-capacity and robust machines in the Middle East.
The XC boom series can lift up to 300kg without restriction and 454kg in the restricted area, which is 32% higher than the industry standard.
Sharbel Kordahi, MD, of Terex Middle East, and the head of a team of nine permanent employees in the region pointed out: “Higher lifting capacity and environmentally friendly machines are becoming increasingly popular. Our Xtra Capacity family of all-electric Genie model
The Genie hybrid Z-60/37 FE lift has successfully combined the advantages of mature 4×4 functions with lower emissions and quieter operation, and was named the 2017 rental product by the European Rental Association.
Kordasi continued: “Besides operating economy, our Z-60/37 DC and hybrid Z-60/37 FE boom lifts are easier to maintain and maintain than typical electric, dual-energy or diesel engines. .
“Again, our focus is to provide solutions that combine productivity with versatility to improve utilization and support our leasing customers’ businesses in the long term.”
Looking ahead, Terex will strengthen its Genie service network in the UAE, including the recent appointment of Al Mahroos Trading as its authorized service provider in Dubai and North UAE.
Such distributors can provide customers with maintenance packages of Terex’s Genie service solution plan. Through some regular online service inspections, it can be proved that operating costs are reduced. For some Genie customers, it is reduced by 25%.
Gorica Industries is a leading trailer manufacturer and body manufacturer in the Gulf region, providing dump trailers and semi-trailers, liquid and dry bulk carriers, cement mixer bodies, pressurized containers and refrigerated semi-trailers for construction, logistics and commercial operations. trailer.
Gorica Group was established in the UAE in 1990 and has more than 25 years of work experience in the region. It currently has 1,000 employees in three factories in Jebel Ali Industrial Zone and two factories in Dubai Investment City, UAE.
The group’s trading arm, GoTrade, is engaged in spare parts and service business, and is a distributor of Palfinger Cranes in the UAE. Its headquarters is also located in Dubai, with a branch in Abu Dhabi.
GoTrade is also completing civil works for a 12,200 square meter facility in Dubai Investment Park, which includes a spare parts showroom, a Palfinger Crane demo room, service and installation facilities with overhead cranes, and hydraulic facilities.
Gorica’s business in Oman is also growing. In the past 12 months, the Muscat-based sister company has opened a sales office and spare parts branch in Salalah to serve customers in the southern part of the country.
Gorica is the market leader in tipping semi-trailers, with products ranging from 22m3 semi-wheels to 45m3 heavy.
Its trailer and body are made of mild steel for aggregate applications, or made of wear-resistant SSAB steel, which Gorica launched in the MEA region for heavy rock applications.
Gorica also installed the main body of the cement mixer and manufactured bulk cement semi-trailers and low-bed semi-trailers with a capacity of 130 tons.
Ivan Fornazaric pointed out: “Our strategy is straightforward. We are passionate about trailers, which can be seen in the quality of our products, and we hope to provide our customers with excellent after-sales services.”
Fornazaric is the founder, owner and current CEO of the Gorica Group. He has invested 40 years of his life in the trailer and commercial body business and has played an active and vital role in its daily operations.
Haulotte Middle East was first established in the duty-free zone of Dubai Airport in 2007. It is the regional office of Haulotte Group. Haulotte Group is a French manufacturer and European leader in aerial work platforms and telescopic handlers. This year coincides with its presence in the region. 10th anniversary of operation.
Since the 1990s, Haulotte has been active in the Middle East from its headquarters in France, but has now firmly stood in the region, providing close sales and after-sales support to a growing customer base, including product information, troubleshooting, spare parts and training.
Throughout the region, Haulotte is supported by a distribution network that covers the entire Middle East from Turkey to Egypt (including GCC).
Arthur Danelian pointed out: “The past 12 months have been challenging. The slowdown in the Saudi market has affected the sales of lifting equipment that is as effective as the construction market.”
However, Haulotte has identified and used many opportunities in countries such as the UAE and Turkey, which have helped maintain or even accelerate its development.
At the same time, Haulotte announced that it will upgrade its existing four models within one year and launch a new wave. Optimum 8, Star 6, and Star 6P have been modified to be electrically driven, and the HA26RTJO Pro 26m articulated boom has been fully overhauled. Newly launched is HT28RTJO Pro, which is a telescopic boom with a working height of 28m.
Haulotte also launched OEM security devices, including its Activ’Shield Bar (it is one of the most efficient secondary protection devices in its class) and Activ’Screen (a car monitor screen and diagnostic system, which has proven itself to be a Kind of safety protection equipment). Save time and cost.
Danelian continued: “Customer expectations are at the center of our process, and our innovation policy is committed to providing customers with simpler, more reliable and reliable products.”
Danelian has been in the Middle East since setting up an office in 2007. He has been engaged in AWP sales for more than 30 years, involving multiple brands, and joined the then Pinguely Haulotte in 2001.
Since 2004, Himoinsa has established an office in the Middle East through an office in Dubai. In the past 13 years, Himoinsa Middle East has been steadily increasing its sales in the Gulf Cooperation Council region.
In a recent success story, Himoinsa was selected to provide generator sets for some large construction projects in the Middle East. These measures include the provision of several wholesale generator sets in 2015 to provide electricity for several sections of the Saudi Arabia’s Mecca-Madina high-speed rail construction project.
Last year, Himoinsa also provided five generator sets to provide 8.7MVA of backup power (with a backup response time of 7 seconds) to prevent any power failure in a GCC shopping mall.
Himoinsa also provided a container-type main power supply unit to provide 5.2 MVA of electricity, which is the holiday lights set by the Guinness World Records and the water show in Dubai Festival City.
The company’s current customers in the Middle East include major companies such as FAMCO and Gulf Equipment, as well as leasing companies such as Byrne.
Recently, the Himoinsa lighthouse has also been used to illuminate outdoor activities, including the Desert Warriors Challenge and the Johnson Dubai Creek Crossing Half Marathon.
Himoinsa’s generator sets are designed to cope with desert climates thanks to tropical radiators with double varnish and anti-condensation heaters. The air filter of the alternator is specially treated to prevent dust from entering and to ensure an uninterrupted power supply.
Keith Weber said: “We are ready to work under extreme conditions in the Middle East. If not properly considered, in addition to heat, humidity and other factors can also cause problems. Dust can also cause filter clogging and accumulate in the organization and affect performance. the elements of.”
Webb joined Himoinsa in 2012 to help expand the Middle East business. His early career was in the oil and gas field, including working as a regional manager for Egypt in a large oil service company. After that, he worked with Aggreko in North Africa and West Africa. He studied engineering at Strathclyde University in Glasgow, England.
Iveco’s business in the Middle East can be traced back to the establishment of an office in Cairo under the Magirus Deutz brand in 1950, and later merged with Iveco.
Today, Iveco has two offices in the Middle East: one in Cairo, the other in Dubai, which employs 15 local employees, and another 5 employees from Iveco’s headquarters in Turin, Italy, to provide sales. Marketing and after-sales service, parts, logistics and financial support to distributors in the region.
Iveco has a network of approximately 30 sales points and 40 service points in the Middle East and Africa.
In 2016, the Saudi branch of FAMCO, a distributor of the Iveco and Astra brands in the UAE, officially restarted in Saudi Arabia. In the past 24 m
Subsequently, Iveco provided 207 Iveco tracked vehicles to the international equipment and contractor company of the Sumanl Bahwan Group to Galfar Engineering & Contracting in Oman. This transaction increased its visibility in Oman-and ordered from Arab contractors and Arab contractors in Egypt 60 Iveco mixers were purchased from 69 Astra trucks from Schumblerger in Saudi Arabia.
Iveco now also markets its New Daily van for light construction and maintenance activities, as well as regular logistics applications.
Iveco also established a partnership with the Global Automotive Center in Kenya in March 2017 to extend its service network to East Africa. In April 2017, Iveco subsequently announced the establishment of a further partnership in Egypt with Al-Futtaim Misr, the Egyptian subsidiary of FAMCO.
Fabio De Serafini said: “We are very happy to lay the foundation for a solid and growing business with our partners. Thanks to the new local business, the expertise of our employees and Our attention to the latest industry trends, I believe that together we will be able to meet customer needs.”
De Serafini joined Iveco in 1997 and started his career, and since 2007 has served as Director of Sales, Planning and Operations for Europe, Middle East and Africa. He started as Iveco’s Africa and Middle East business director in October 2016.
JLG Industries is a large American manufacturer of power access equipment, focusing on owning its own brand of AWP and telescopic handlers and SkyTrak telescopic handlers, but later expanded to Toucan’s mast lifts, LiftPod portable lifts and The growing JLG vertical and mobile crane product line is used for picking lifts for material handling and low-level applications.
JLG’s Middle East business is headquartered in the Jebel Ali industrial zone in Dubai, UAE. The company currently employs 10 employees. JLG has been indirectly active in the region for 40 years.
JLG provides electric and engine-driven aerial work platforms with a lifting height ranging from 2 meters to 58 meters. This is 1850SJ, which is the world’s highest self-propelled aerial work platform.
In the Middle East, due to the ubiquity of construction, oil and gas applications, compared with similar developed markets, the proportion of products exceeding 18 million is high. Therefore, Jaguar Land Rover (JLG) has mostly succeeded with its Ultra Booms, including 1250 and 1350. And 1850.
JLG also expects a high level of success for the 1500AJ, which is by far the highest articulated boom lift in the world with a working height of 48m. The working space of the machine is more than 74,000m3 of reachable space, which is 60% higher than the closest competitive articulated boom.
Ultra Booms are also four-wheel drive, while the 1500AJ has 40% climbing ability and 360° continuous turntable rotation. JLG’s Quick Stick function also enables the lift to move from the ground to the maximum platform height in 115 seconds and return to the ground at the fastest speed.
Ian Hume pointed out: “Our core business in the region is to provide the best customer experience through our equipment quality and after-sales support. We will continue to work hard to set a benchmark for the equipment industry.”
At the IPAF summit in 2017, JLG was nominated as the “Safety Contribution Award for Working at Height” for its introduction of SkyGuard as a standard configuration in all boom lifts.
Before joining JLG, Hume worked for Climax Portable Machine Tool Company in the MEA area and worked for the Manlift Group for 7 years.
Guangxi Liugong Machinery Company is established in the region through Liugong Machinery Middle East Company, located in the Jebel Ali Industrial Zone in Dubai, UAE. The office is one of Liugong’s 10 regional hubs and is responsible for supporting its distributors and customers in the Middle East and North Africa.
After Guangxi Liugong acquired the Polish Polish manufacturer Stalowa Wola in 2012, Liugong Machinery Middle East also represented the dressta brand bulldozer, which is now Liugong Dressta Machinery.
Liugong’s 2,500-square-meter regional factory also has parts warehouses for Liugong and Dressta products, and provides sales, service and technical support for these two brands.
Since the acquisition, Dressta has been steadily developing its product line while expanding its business globally, partly due to the global network and coverage of its new parent company.
For example, Haffar Machine has been successfully acting as Liugong’s Iranian distributor for many years, selling and supporting its products, and has established a strong customer base in the country. Three years ago, Liugong Dressta was able to cooperate with Iran to launch its products in Iran. Haffar and Dressta have now developed businesses in the quarrying and mining fields, and have started in the road and highway fields.
Liugong Dressta is now also developing a new series of crawler bulldozers in Poland. These bulldozers are related to Africa and the Middle East. Africa and the Middle East are one of Dressta’s most important markets in the world, accounting for about one-third of the company’s global revenue.
Although known for its crawler bulldozers, Liugong Dressta Machinery Company currently has four product lines under the Dressta brand: crawler bulldozers, pipe layers, wheel loaders and conveyor belt shifters.
LiuGong Dressta is led by Tolga Ural and currently serves as the sales manager for Africa and the Middle East. Ural joins Dressta and has 10 years of experience in the equipment industry, including working at CNH Industries in Africa and the Middle East.
Since 2006, the Middle East has been the regional representative of MAN Truck & Bus, with its headquarters in Munich, Germany.
MAN Truck & Bus Middle East is active in the region through an extensive network of private capital dealers and importers in 14 countries/regions from the Levant and the Gulf region to Pakistan.
As of this year, MAN Truck and Bus Middle East is headquartered in the new regional headquarters in the Jebel Ali Free Zone in Dubai, UAE, as part of MAN’s continued investment in the service infrastructure of its Middle East sales region.
For the first time, the newly built factory brings together MAN’s sales and training team and its used commercial vehicle business MAN TopUsed in one location.
Franz von Redwitz pointed out: “MAN Trucks & Buses focuses on the Middle East market. The direct investment in facilities demonstrates our long-term commitment and expansion throughout the region.
“Jebel Ali’s new location brings the entire business together, which means that all our teams are now closely connected in one place.”
The JAFZA facility was officially launched in April and is fully owned by MAN, in sharp contrast to some previous operations, and includes specially established training facilities to improve training provision for MAN partners and customers.
In the Middle East, MAN is working hard to promote its ProfiDrive training course, which focuses on improving profitability by improving driver behavior and thereby improving road safety and fuel efficiency.
Commercial vehicle and bus manufacturers are also committed to becoming road safety campaigners in the region.
MAN Truck & Bus co-hosted a road safety event with the Abu Dhabi Police Department and the UAE Road Safety Authority in November 2016, and is now planning to pass a series of other events planned to be held in Dubai in the second half of 2017, building on this momentum Go on.
Focusing on safety and efficiency, MAN has extended its original parts warranty to two years, and hopes to further promote the popularity in the Middle East through its MAN Ecoline parts series.
As early as the 1960s, the Manitowoc crane brand appeared in the region through an extensive network of distributors.
In 2007, Manitowoc took the steps to merge a wholly-owned subsidiary in Dubai to support its business operations.
Manitowoc Crane Group ME has approximately 35 employees, has been registered in the Jebel Ali Free Trade Zone, and has offices, training centers, warehouses, workshops and outdoor courtyards-covering an area of ​​11,000 square meters. The main purpose of this facility is to support the Manitowoc distribution network in the Middle East.
Manitowoc underwent major changes in 2016, separating the company’s original “food service” business unit into an independent company. In the end, the US-listed company has a market value of US$1.6 billion and now only focuses on cranes and owns some of the most well-known brands in the industry, such as Manitowoc, Potain and Grove.
Last year, Manitowoc’s capabilities in the Middle East have also improved, and the company’s services to the region have continued to expand, including a new series of five-axis cranes, as well as well-trained technicians and more convenient spare parts.
David Semple pointed out: “The crane industry in the Middle East is facing challenges in 2016. Due to reduced oil revenues, the demand for construction or maintenance projects has decreased. With oil prices now stabilizing, crane owners and operators have adapted to the “new normal”. “And the demand in Manitowoc (Manitowoc) is increasing throughout the region.”
Egypt’s Orascom Construction expanded its Manitowoc fleet in a notable order, ordering 24 new Grove rough terrain cranes in 2016. The crane includes 10 RT650E, 6 RT765E-2, 6 RT890E and 2 RT9130E models. Most of the new machines are sent to power plants and oil refineries to work.
Semple graduated from the Business School in Bordeaux, France, and holds an MBA degree from Aston University in the United Kingdom. He joined Potain in 1998. After Manitowoc acquired Potain and Grove, he was closely involved in the development of Manitowoc’s Dubai office.
Manlift Group is an organization based in Dubai that specializes in the rental and sales of electric access control equipment. Founded in 2006, Manlift has steadily grown into a market leader, operating five warehouses in the Middle East and Asia, representing brands such as JLG, Genie and Teupen.
ift commands a fleet of more than 2,200 certified aerial work platforms, whose scope includes self-propelled aerial work platforms with working heights up to 58m, battery and dual-energy power entry platforms, and spider and low-altitude entry platforms.
Manlift’s product range covers applications in the fields of construction, facility management, logistics, oil and gas, public transportation and events.
Another division of Manlift Group is Manlift Power, which provides temporary power tailored synchronous power generation solutions through 300 Cummins and Perkins diesel generator sets (ranging from 50KVA-1250KVA), with a maximum power of 50MW.
All Manlift operations in the Gulf region are supported by its team of skilled technicians, who are on standby to provide 24/7 service support to ensure the highest uptime and reliability of its solutions.
Manlift also launched a new website in May 2017 with a new look and higher user-friendliness, further contributing to Manlift’s vision of providing the best customer experience.
In order to improve the quality and efficiency of operations, Manlift has also adopted a lean management plan based on Kaizen principles. The plan is called “Manlift Way” and will be promoted in all countries/regions by the end of the year. 2017.
David King, general manager of the Middle East and Asia region, explained: “As part of the Manlift Way, we continue to monitor and improve key performance indicators to continuously improve the quality of services provided to customers.”
Manlift also led the implementation of a GPS-based tracking system in the area with RFID systems to prevent unauthorized use of its leased machines.
Since MB Brusher first designed, produced and sold the world’s first jaw crusher, it has been a leader in the field of crushing, disassembly and recycling, with a history of more than 15 years. MB was founded in Italy, headquartered in Italy, and maintains its global business through seven international subsidiaries and logistics centers on different continents, as well as an extensive network of authorized distributors and service and support providers all over the world.
The company’s core business is still the shredder bucket, which has completely changed the material separation market. Now the product can be used in various sizes and is suitable for large machines from excavators, backhoe loaders and other compact skid loaders. Of various equipment.
MB also provides range screening buckets, sorting grabs, drum knives and accessories such as iron separators, dust removal kits and quick couplings.
Another fact that MB Crusher operates plays a crucial role in the attractiveness of its products, that is, the careful attention to details. To ensure quality, MB handles all stages of the production process within the company, from R&D to supply chain and manufacturing.
MB’s products are also 100% made in Italy, and its wear-resistant steel is applied according to SSAB’s “Hardox in my body” initiative.
Najmeddine Sahraoui has been the deputy general manager of MB Crusher in the Middle East and Africa since 2014. He pointed out: “Crushing has become a key aspect of mining operations, and the need to make full use of all available materials has prompted savvy operators to also use waste that was once piled up in quarries.”
The Middle East market is full of vitality and responsiveness. Our machines involve many important and important items, and they play an important role in saving money and time.
“Our customer base is always developing, and the industries we serve are constantly expanding. Therefore, we are confident that we will always have more MB product applications in the future.”
With more than 35 years of market experience, NFT has come a long way since its establishment in the 1980s. At that time, NFT became the first tower crane supplier in the GCC region, and now it has become Potain’s largest distributor in this field. world.
NFT is headquartered in Abu Dhabi, the capital of the UAE. It has established bases throughout the Middle East and has partners in the UK and Belgium. So far, it has provided tower cranes to 32 countries/regions and is able to export its cranes anywhere in the world. With 12 warehouses and three main yards in the Gulf Cooperation Council, NFT can meet demand anytime, anywhere.
In terms of the total tonnage lifting capacity of the Potain crane fleet, NFT has ranked first among global tower crane suppliers and leasing operators for three consecutive years.
What makes NFT unique is that it has 1,500 new and used tower cranes, more than 300 winches, and a complete inventory of high-quality spare parts. NFT has a large inventory and can provide various types of projects, from small automatic installation cranes to large MD 3200 cranes with a lifting capacity of 80 tons. As for lifting equipment, NFT currently operates the world’s fastest PEGA lifting equipment with a lifting speed of 120m/min and a lifting capacity of 3.2 tons.
NFT recently built a large new warehouse and workshop facility covering an area of ​​300,000 square meters in Al Dhafra, Abu Dhabi and Al Dhafra, Abu Dhabi, to replace the company’s two existing storage yards in Al Mafraq and Sweihan in the UAE. It now has 1,800 cranes and hoists and 35,000 spare parts.
Nabil Al Zahlawi is the person behind the vision. He founded the company in the late 1980s. In his own words, his mission is to “make NFT a local and international leader through the products we represent, the services we provide, and the needs of our customers first. We are. Business”.
GCC’s recent NFT projects include: Royal Atlantis, Palm Jumeirah and the 2020 Dubai World Expo site; Saudi Arabia’s Riyadh Metro project; Kuwait’s airport expansion; Bahrain’s Faisal King Corniche project; and Muscat, Oman Omantel headquarters.
Raimondi Cranes is an Italian tower crane company with 150 years of history, founded in Legnano, Milan in 1863. The company produces 13 different models of hammerhead cranes and flat top cranes, and is now gradually purchasing its popular range of luffing cranes, as well as a series of automatically installed cranes.
In January 2014, the company was acquired by Dubai-based investment group KBW Investments. Since then, a large amount of money has been invested in its R&D department, allowing the company to focus on the engineering design of next-generation products. Heavy lifting solutions.
Raimondi also benefited from KBW’s operations in the Middle East and the impact of the investment group’s cross-pollination directive, which allowed KBW’s products to be placed in sister companies’ workplaces as much as possible. Recently, Klampfer Middle East has built a 44 million-high Raimondi MRT152 flat-top crane in Sharjah, UAE, which works on the site of a large hotel industry.
In the wider Middle East, Raimondi cranes erected 9 cranes on a construction site in Algeria, and as many as 36 Raimondi cranes were erected on a campus project site in Ankara, Turkey at a time.
In the next year, Raimondi expects to launch several new cranes, which are currently in the testing phase. After carefully analyzing the purchase history and customer needs, Raimondi will expand its range of luffing and tower cranes in certain specific markets. Its customers.
Ahmed Alkhoshaibi is the Group Chief Executive Officer of KBW Investments. The group is headquartered in Dubai, UAE, and has been operating under the auspices of Prince Khalid bin Alwalid bin Talal since 2013.
Before founding KBW Investments, Alkhoshaibi was a serial entrepreneur who founded the company and subsequently managed and coordinated profitable exits in multiple industries. In addition to this practical leadership and executive experience, he also holds a degree in business finance and an EMBA.
The history of Renault Trucks can be traced back to 1894. It was formally established in 1978 through the merger of Renault Group subsidiary Saviem and Lyon truck and bus manufacturer Berliet on the basis of French manufacturing history.
Renault Trucks has more than 40 years of commercial vehicle business in the Middle East, and maintains direct business in 13 countries in the region and more than 149 regions in the Middle East and Africa. Globally, Renault Trucks has 1,600 sales and service points in more than 100 countries/regions.
In its latest product development in the region, Renault Trucks launched the K Xtrem truck at an event held in Marrakech, Morocco in May, which is the latest product in the C and K series. K Xtrem has an enhanced chassis, enhanced Optidriver Xtrem semi-automatic gearbox, with a capacity from 29 tons to 32.7 tons.
This heavy-duty vehicle has been carefully designed to handle the harshest environments in the Middle East and has a cast iron engine flywheel housing, C-shaped component reinforcements and optional 24-inch wheels.
Renault Trucks launched the latest C series and K series in the region in 2016. Both series are the successors of Kerax. Kerax was first introduced in 1997 and has long been popular in demanding off-road applications.
Gregoire Blaise pointed out: “When developing the C and K series, we deployed a lot of resources to ensure that these vehicles provide maximum reliability and robustness. Each range has undergone rigorous quality testing and performed under actual operating conditions. After a detailed field test, the K Xtrem version takes another step forward by providing our customers with the most robust chassis on the market, which is specifically designed to meet extreme conditions such as the Middle East market.
Blaise started his career in 1999 at Renault Trucks in Lyon, France. In 2003, he moved to Beijing, China to assist in commercial vehicle sales. Blaise returned to France in 2006, and then became the China General Manager of Sunwin Bus, a joint venture between SAIC and Volvo in 2014. He assumed his current position in 2016 and is responsible for 21 markets in the Middle East.
SSAB is a Scandinavian steel company headquartered in Stockholm, Sweden, and its history can be traced back to 1872. Today, it has the capacity to produce 8.8 million tons of steel in production facilities in Sweden, Finland and the United States.
SSAB’s business in the Middle East can be traced back to the early 2000s, and in 2008, the company established an office in Sharjah, UAE to provide its customers with closer and faster support. The UAE team currently has eight people.
In the Middle East, SSAB has achieved the greatest success with its brand of wear-resistant steel Hardox-extending the life of wear-prone parts such as buckets for earthmoving or hammers used in mining and crushing, and enabling transport operators Increase the load by reducing the weight of dump trucks and trailers.
The UAE office found that the other main product it had to deal with was Strenx, a high-strength structural steel that was also used to reduce the weight of the main body of machinery and equipment.
In the past 12 months, SSAB also carried out some initiatives specifically targeting regional markets last year. A program called “Hardox In My Body” has already brought SSAB into contact with various trailer and truck body manufacturers in the region, especially Gorica and Bion.
Invite these customers to join the Hardox In My Body brand program to strengthen the connection with SSAB through joint marketing and technical support (including assistance in product design and manufacturing processes).
From a product point of view, SSAB launched Hardox 500 Tuf, which combines the best performance of Hardox 450 and Hardox 500. As a result, there is no real competition for wear plates in the market.
Ozgur Yalcin gained early experience in a company that provided insulation materials for industrial furnaces and Toyota Tsusho, and then joined SSAB in 2007 and established the company’s turntable division in Turkey.
In 2010, he established the sales office of Finnish steel manufacturer Rautaruuki Oy in Turkey, where he served as the company’s country manager, before returning to SSAB in September 2014 to lead the company’s business in the Middle East.
Although the past year has been a difficult year for the crane business in the region, Terex’s sales rebounded strongly in the first half of 2017, with orders placed in January from an integrated logistics company headquartered in Kuwait. An order for 31 Terex cranes. .
The order includes a Demag CC3800-1 crawler crane, 20 Terex AC 100/4L all-terrain cranes and 10 Terex Explorer 5600 all-terrain cranes. The largest machine is a 650-ton CC3800-1 lattice boom crawler crane. It represents the first of its kind in the region.
After purchasing AC100/4L and Explorer 5600 all-terrain cranes, Terex relaunched the five-axis Demag all-terrain crane series and planned a series of three-axis all-terrain cranes, including five models, starting from The weight capacity is 130, 160, 220 and 250 tons respectively.
Joerg Mueller, senior manager of international sales at Terex Cranes, pointed out: “We relaunched the Demag brand in Bauma, and I think people are still connected to it.
“The five-axis family is very meaningful for leasing companies, especially when you can interchange certain components. For example, the second hoist is interchangeable in the five-axis family, so it ranges from 130 tons to 250 tons. ”
Mueller leads the sales and service team of Terex Cranes from Dubai in the Gulf of Mexico. There are six people in Dubai, while the satellite office and four-person team are directly facing the Saudi market.
Terex received large back-to-back orders from March to June, two of which were in Bahrain and two in Kuwait, including 15 Demag AC 130-5 cranes ordered by Sarens Nass Order, Sarens Nass is a Belgian joint venture Sarens headquartered in Belgium.
Following this order in the first quarter, Kuwait Integrated Logistics ordered 12 Demag cranes in April, including two AC 130-5, four AC 160-5 and six new six-axis AC 300-6 cranes.
In May, Hyundai Machinery, Electrical and Transportation Company ordered two four-axis Demag AC 100-4L, five-axis Demag AC 160-5 and AC 220-5 hybrid orders, and a three-axis AC pre-order. Type 60-3. The hoisting contractor also ordered a two-axle Terex AC 40/2L rough terrain crane.
A series of orders were completed in June by Jassim Transport & Stevedoring Co. (JTC) in Kuwait, which ordered four four-axis Demag AC 100-4L units and one six-axis Demag AC 250-6 crane.
Terex Cranes has also introduced a two-year warranty for all its Demag mobile crane products as a standard – the warranty period has been doubled compared to the previous agreement.
A comprehensive warranty covers all crane components-from engine, outriggers to cab and controls-covering any workmanship defects within 24 months.
UD Trucks supervises the Middle East, North Africa and East Africa markets through its regional headquarters in Dubai, UAE, and has a parts distribution center (with more than 60,000 part numbers), a capability development center and its representative offices in the region.
In turn, this representative has the support of a strong regional network of importers and service organizations.
In the past 12 months, UD Trucks has launched two new truck series in the Middle East. The first is the heavy-duty Quester, which was introduced to the area in July 2016.
Quester’s vehicle has a total weight of 34 tons and focuses on fuel economy, payload, robustness, ease of maintenance and extended uptime.
In May 2017, UD Trucks subsequently held a two-day event in Dubai, UAE, and launched the medium truck platform Croner.
Croner offers three models of total vehicle weight, ranging from 10.4t to 18t: MKE, LKE and PKE; wheelbase ranging from 3,450mm to 6,500mm, with a range of up to 21 different configurations to meet the needs of all walks of life.
Croner is named after Cronos, the god of time in Greek mythology. Its motto is “Make every moment important”, which highlights the manufacturer’s emphasis on truck reliability, versatility and ultimate capabilities. To achieve high productivity and uptime.
Mourad Hedna explained: “UD Trucks understands that spending more time on the road and less time in the workshop can bring success to customers’ businesses. Croner’s goal is to maximize productivity and Minimize the downtime of each customer operation to realize the importance of every moment.”
Hedna joined Renault Trucks in 1996 as an engine research and development engineer, and was appointed as the engineering manager of Volvo Trucks in 2000. He was appointed as Global Commodity Manager, Powertrain Business Strategic Purchasing Director and Vice President, and was later appointed as President of Renault Trucks UD Truck Company in November 2016.
Volvo Construction Equipment (CE) is a global leader in construction equipment, with 14,500 employees in factories, offices and support service departments in more than 150 countries around the world.
Starting from the third quarter of 2017, the business will be based in the home city of the Volvo Group in Gothenburg, Sweden, and will move from the current Brussels office in Belgium to this city. Many of its largest manufacturing and research bases remain in the country, such as Eskilstuna.
In the Middle East, Volvo Construction Equipment has a parts distribution center in the Jebel Ali Free Trade Zone in Dubai, UAE, which greatly shortens the delivery time of parts for its regional partners and customers.
Volvo Construction Equipment has 15 independent dealers in the Middle East, and in the past decade, the network has been significantly enhanced by appointing new dealers and expanding the geographic coverage and capabilities of existing dealers.
An example is FAMCO, headquartered in the United Arab Emirates, which has invested and built factories in Madinah, Jizan and Abha in Saudi Arabia, and built a pre-delivery inspection center in Damman. In addition, it has four facilities in Jeddah, Mecca, Riyadh and Libya Investment in existing facilities. Dammam
Volvo Construction Equipment is also confident in the long-term strength of the Middle East market and has doubled the number of employees in its Dubai regional office to support its dealers and customers more quickly and effectively.
Jonas Gardetun pointed out: “In the past year, many Middle Eastern economies, especially the Gulf region, have been severely hit by low oil prices. As liquidity has become a problem, many infrastructure projects have been shelved. Delivery had a negative impact.
Therefore, improving driving efficiency has always been the focus of Volvo Construction Equipment. Despite the difficult business environment, we have increased our market share, especially in the field of general equipment. ”
Gardetun joined Volvo Construction Equipment Corporation just after graduating from university and held a series of positions, but almost all positions focused on exports to the Middle East and Africa. In September 2015, he was appointed to his current position, overseeing 70 countries/regions.
Volvo Trucks is the second largest heavy-duty truck brand in the world. As part of the Volvo Group, Volvo Trucks focuses on three core values: quality, safety and environmental protection.
The company’s strategy revolves around ensuring customer satisfaction and productivity through a series of medium to heavy trucks and financing solutions.
Volvo’s trucks and after-sales products have been supported by more than 2,300 dealerships and workshops worldwide.
Volvo Trucks established a foothold in the Middle East in 2006 and now has 15 private importers and 40 workshops in the region, distributing assembled products in 16 countries/regions around the world.
The Volvo Group’s Middle East plant in the Jebel Ali Free Zone includes a regional parts distribution center for Volvo Trucks and Volvo Buses, a regional capacity development center, and a regional headquarters. These offices in turn support the sales, marketing and after-sales operations of GCC and the dealer network of manufacturers in other Middle Eastern countries.
Since 2006, Volvo Trucks has significantly developed a dealer network in different regions of the Middle East, and the regional team has grown to more than 70 employees.
As part of the company’s commitment to develop and provide innovative transportation solutions for the trucking industry, Volvo Trucks will continue to reduce the cost of fleet ownership by reducing fuel consumption and truck downtime, and improving measures to ensure the safety of truck drivers.
Giovanni Bruno joined the Volvo Group for the first time in April 2000, working with Italy’s Renault Trucks as a network and commercial manager. In 2011, he assumed the position of Vice President of Volvo Trucks in Argentina. In 2015, he moved to Morocco and served as Vice President of Volvo Trucks NW Africa.
Since Lars-Erik Forsbergh left Singapore in 2016, Bruno has led Volvo Trucks International’s Middle East, East and Northwest Africa divisions. The region includes 57 countries, with a focus on Morocco, Turkey, Iran, Saudi Arabia, the UAE, and Oman. Bruno is currently located in Gothenburg, Sweden.
Zahid Group Holding, located in Jeddah, was founded by the Zahid family in the mid-1970s. The business origin of the Zahid family can be traced back to a century ago with the purpose of consolidating a wide range of All and part of the investment, including flagship Zahid tractors and heavy equipment.
The Zahid Tractor and Heavy Equipment Company was formed after Caterpillar accidentally met in 1950, which prompted the Zahid family to begin distributing the brand in the Kingdom. This partnership eventually led to the founding of the company by Sheikh Yousuf Zahid in 1967.
Since then, Zahid tractors have added international brands such as Challenger agricultural tractors, JLG material handling equipment, Rammer industrial hammers, Renault trucks, Svetruck lifts, Terex cranes and Volvo trucks and buses. Zahid Tractor has more than 40 branches in the kingdom, and can maintain close contact with customers no matter where they are.
In 1982, Zahid Tractor also established a leasing department. After years of continuous growth and expanding product lines, it finally decided to spin off the business and become an independent entity Ejar, focusing on the leasing industry.
Machinery Rental Alternative Products (Ejar) was established by Zahid Tractor in 2015 to provide customers with short- and medium-term rental solutions, including a series of air compressors, generator sets, trucks, Lift trucks, overhaul platforms, pile drivers, cranes and welding machines.
In 2015, Zahid Group also established a joint venture with Volvo Trucks to establish Arabian Vehicles & Trucks Industry (Arabian Vehicles & Trucks Industry), and in June 2015 celebrated the first Volvo Truck in Saudi Arabia. Production at the King Abdullah Economic and Industrial Valley Assembly Plant. city.
The Zahid Group’s collection of vehicles and equipment department is led by Nasser Bayram, who was formerly Zahid Tractor’s Commercial Vehicle Managing Director.
In June 2017, Volvo Trucks President Claes Nilsson presented Bayram with an award in recognition of his 37-year partnership with the brand.